What a Scratch Card/Item campaign can be used for

Users interact with a digital scratch card by “scratching” the surface to reveal a prize or message.

The difference between Scratch Card and Scratch Item is what’s being scratched:

• Scratch Card: uses a full background image
• Scratch Item: is for individual elements like products, making setup simpler

Setting Up the Campaign

1. Open the campaign and select the Scratch Card or Scratch Item game.
2. Add your design and configure the settings.
3. We recommend starting with an existing design kit, then adding your prizes and customizing the visual layout of the game.

Settings

• In Settings, define the number of cards users need to scratch to reveal the prize, product, or message underneath.
• You can choose up to 9 cards in total and set how many should appear per row.
• Set the percentage of the surface that must be scratched to reveal the underlying prize.
• Keep in mind: 100% may discourage users from completing the action, especially with large images.

Prizes

• Add the icons and prize information so the prize appears when scratching the surface, then press Save.
• Remaining icons will appear as No prize.
• Adjust the quantity of icons underneath the surface as needed.

Icons & Customization

Scratch Coin / Tool: You can change the image of the coin used to scratch the surface. This can be your logo, a product, or any branded element.

• Visual Enhancements: Add a shadow to the coin or object to improve visual appeal.

Customizing Individual Cards: Click into each card to adjust size and positioning settings.

The icon beneath the card/item:

Replace the card image with a product, picture, or element that fits your campaign's style.

Important (when using an item and not a full background image): Make sure to upload the card image and the background so everything displays correctly:

Adjust sizing and positioning of the icon beneath the card. Use the 'Show' toogle to preview the placement of it:

It could look like this, where the icon is inside the image itself:

Standard Campaign Setup

Follow the standard campaign setup steps to ensure everything works correctly:

1. Test the full flow: Once the campaign is set up and live, run a complete test to confirm all data and functionality work.
2. Check prize setup: Ensure each prize is configured correctly:

• • Set the winner chance
  • Add all relevant prize information
  • Design the prize page to match your campaign

3. Winner emails (if included in your package/license): Make sure the email is designed and active.

Important:

• If you make any changes to prize information at any level, always:

1. 1. Double-check the prize is still attached to the game via the dropdown menu
   2. Confirm that all changes appear on the prize page and in the winner email
   3. Update the campaign and run a full live test to ensure everything works as expected

💬 Need Help?

If you experience any issues or need assistance with setup, winner chance, live tests, or anything else, don’t hesitate to reach out to a Customer Success representative at Scratcher.

Updated on: 12/01/2026