Question 1

How to set up scoring for a 'Personality Quiz' and 'Quiz by Video'

Accepted Answer

Define the scoring system

Use a straightforward model for clarity and ease of use:

Correct answer = 1 point
Incorrect answer = 0 points
Total questions: 7 → Maximum score = 7

This simple system ensures quick scoring and a transparent user experience.

Set up result ranges

Assign participants to one of three personality-based outcomes based on their total score:

| Score Range | Outcome | | ---- | | 0–2 | New beginner | | 3–5 | Experienced | | 6–7 | Expert |

With this range-based setup, users are automatically directed to the result page that matches their score bracket.

Create questions and answers

Here’s an example setup:

| # | Question | Options | Correct Answer | | ---- | | 1 | What’s the boiling point of water at sea level? | 90 °C / 100 °C / 110 °C | ✅ 100 °C | | 2 | Who wrote “Romeo and Juliet”? | Charles Dickens / William Shakespeare / Jane Austen | ✅ William Shakespeare | | 3 | What unit measures electric current? | Volt / Ampere / Joule | ✅ Ampere | | 4 | Which animal is known as the king of the jungle? | Tiger / Lion / Bear | ✅ Lion | | 5 | What language is primarily spoken in Brazil? | Spanish / Portuguese / French | ✅ Portuguese | | 6 | In which continent is Egypt primarily located? | Asia / Africa / Europe | ✅ Africa | | 7 | What is the chemical symbol for gold? | Au / Ag / Fe | ✅ Au |

Each correct answer earns 1 point, ensuring clarity and consistency in scoring.

Configure result pages

Use your tool’s i

Question 2

How to set up tracking for SoMe channels?

Accepted Answer

If you want to set up tracking for different channels, open the campaign, go to the “Add-ons” section:

Then select “Channels”:

Or “Tracking":

[![](https://storage.crisp.chat/users/helpdesk/website/-/8/b/7/d/8b7d59ad29af4800/931b5980-83b0-4e91-ba03

Question 3

How do I set up my general email address for sending emails in Scratcher?

Accepted Answer

To get started, add the email address you want to use as the sender (e.g., info@name.com) in your Scratcher settings.

Follow these steps:

Go to Account (left corner)
Click on Data & Access
Navigate to Email Domains
Click + Add Sending Email

This will allow you to register the sender email you'd like to use in your campaigns.

Accept the Domain Invitation

Once you’ve added the email, Scratcher will send an invitation to verify your domain.

Verify Your Email Domain (DNS Setup Required)

Even after accepting the invitation, your email may sti

Question 4

Everything you need to know about dashboard, participants and your campaign data

Accepted Answer

Important notes on data interpretation for Christmas & Advent campaigns

Q: Everything you need to know about dashboard, participants and your campaign data

<h1 id="importantnotesondatainterpretationforchristmasadventcampaigns">Important notes on data interpretation for Christmas &amp; Advent campaigns</h1> <p>In the Christmas and Advent campaigns, there are many participants — which is <strong>fantastic</strong>. However, we’ve noticed that our customers are great at thinking outside the box, which sometimes means the setup doesn’t follow Scratcher’s original methods or logic 1:1. As a result, certain data points may carry a slightly different meaning.</p> <p>For example, if you are not using actual prize pages but instead repurpose them as a “Today’s Offer” page, the data will still register whether a user has “won a prize” (i.e., accessed the page). Technically, this is not a prize, but depending on the setup it can appear as such in the data.</p> <p>If you are ever in doubt about how to interpret the data or would like a clearer explanation, feel free to send us a detailed email with screenshots and specific questions. We can then arrange a follow-up meeting if needed and review everything together.</p> <p><strong>Please note:</strong> We have added a <em>recurring participant</em> feature (please add it to the overview by clicking on the dots for editing) that can be connected to the overall data overview and shows participants on a day-by-day basis. However, this was implemented midway through December 2nd, which means that data from December 1–2 may be slightly inaccurate. If you need this information clarified, just let us know. <img src="https://storage.crisp.chat/users/helpdesk/website/-/7/d/d/f/7ddf9e0ac73adc00/image_d0mo80.png" alt="" /></p> <h1 id="wheredoifindthe">Where do I find the</h1>

In the Christmas and Advent campaigns, there are many participants — which is fantastic. However, we’ve noticed that our customers are great at thinking outside the box, which sometimes means the setup doesn’t follow Scratcher’s original methods or logic 1:1. As a result, certain data points may carry a slightly different meaning.

For example, if you are not using actual prize pages but instead repurpose them as a “Today’s Offer” page, the data will still register whether a user has “won a prize” (i.e., accessed the page). Technically, this is not a prize, but depending on the setup it can appear as such in the data.

If you are ever in doubt about how to interpret the data or would like a clearer explanation, feel free to send us a detailed email with screenshots and specific questions. We can then arrange a follow-up meeting if needed and review everything together.

Please note: We have added a recurring participant feature (please add it to the overview by clicking on the dots for editing) that can be connected to the overall data overview and shows participants on a day-by-day basis. However, this was implemented midway through December 2nd, which means that data from December 1–2 may be slightly inaccurate. If you need this information clarified, just let us know.

Where do I find the

Question 5

Winner chance

Accepted Answer

Setting the Winner Chance for Your Campaign

When planning a campaign, it’s important to set a realistic winner chance based on the expected number of participants and the number of prizes available.

How to Calculate the Winner Chance

The general formula is:

Winner Chance (%) = Expected Number of Participants / Number of Prizes × 100

Examples:

5 winners, 200 participants: 5 / 200×100=2.5%
10 winners, 200 participants: 10 / 200 × 100 = 5%
20 winners, 200 participants: 20 / 200×100=10

⚠️ This calculation gives the expected number of winners in this example; actual results may vary slightly depending on campaign, participant behavior and timing.

Best Practice

We recommend reaching out before your campaign goes live to confirm the optimal winner chance. This helps ensure the number of winners matches your goals and expectations. It doesn’t need to be a meeting—simply send an email with:

Campaign name/ID
Expected number of participants
Prizes We will review the information and provide a recommended winner chance.

Distributing Winner Chance Across Multiple Prizes

If your campaign includes multiple prizes, the total winner chance can't exceed 100% (ask us for help if this is needed). You should distribute the chance across each prize according to their value and strategic goals.

Example Distribution:

Highest-value prize: 10% (kept low so it doesn’t run out too quickly)
Second-tier prize: 15

Question 6

Introducing the Updated Scratcher Editor

Accepted Answer

Introducing the Updated Scratcher Editor

A simpler, more intuitive campaign-building experience.

We've updated the Scratcher platform with a stronger focus on usability and a more guided campaign-building flow. The purpose of this update is simple: to make campaign setup easier, faster, and more intuitive — without removing any of the functionality you already know. The update focuses on:

A clearer and more intuitive UX
A more logical campaign setup flow
Reduced complexity when building campaigns
Better guidance throughout setup

Important: Your existing campaigns, campaign data, statistics, and historical performance data remain unchanged. Nothing will be lost or affected — the update only changes the editor experience and platform structure. All existing functionality remains available. This is purely a structural and UX improvement.

The New Editor Structure

The campaign editor is now organized into three clear steps: Layout, Flow and Options.

1. Layout

The Layout step defines the visual foundation of your campaign. Here, we recommend using a Designkit as a time-saving solution (and we're happy to help set it up based on your brand guidelines). The Designkit allows you to:

Reuse branding across campaigns
Maintain visual consistency
Speed up setup significantly

Simply select your saved kit with logos, fonts,

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