• How to set up campaign tracking for social media channels

  How to set up campaign tracking for social media channels Scratcher's tracking setup lets you connect social media platforms, define traffic sources, and configure which campaign events get sent to your tracking providers — all from within the campaign editor. Step 1: Open the Connect panel Open your campaign in the editor and go to Connect in the left-hand menu. StePopular

• Integration Setup

  Adding Integrations – Setup Guide There are three ways to add and manage integrations in the platform. All options allow you to connect external systems and ensure that data is correctly transferred from your campaign. 1. Account-Level Integrations The first option is to set up integrations at account level. How to access: Go to your Account Open the main menu overview Select Integrations Here you will find a full overview of all available integrations. SetupFew readers

• Custom URL´s & Campaign Slug

  Custom Campaign URL – Setup Guide You can customise your campaign URL to better match your brand or campaign naming. This is done through the platform settings and requires a few simple steps. Where to find the URL settings To create or edit your campaign URL: Go to Step 3: Configure Open Settings and go to Embed & URL ![](https://storage.crisp.chat/users/helpdesk/websFew readers

• SoMe-tracking and Setup Possibilities

  SoMe Tracking – Setup and Configuration Options Tracking allows you to configure and monitor campaign performance across different analytics tools and marketing channels. You can find the tracking setup inside your campaign flow. 1. Navigate to tracking settings In step 3 of the campaign overview, go to Options, then select Connect. Inside Connect, you will find the Tracking section. ![](https://storage.crisp.chat/users/helpdesk/website/-/7/d/d/f/7ddf9e0ac73adc00/Few readers

• Webhooks

  Webhooks allow you to automatically send event data from your campaign to an external system whenever specific actions occur. This makes it easy to integrate with CRMs, marketing platforms, analytics tools, or custom applications. What is a webhook? A webhook is an HTTP request sent to a URL you provide whenever a subscribed event occurs. The request contains information about the event so your external system can process it automatically. For security, webhook endpoints must use HTTPS.Few readers

• How to use UTM parameters to track your Scratcher campaigns

  How to use UTM parameters to track your Scratcher campaigns What are UTM parameters? UTM parameters are tags you add to your URLs to track where your traffic comes from and how your campaigns perform. Each parameter captures a different piece of information about the visitor's journey. Parameter Function utm_source Identifies the traffic source — e.g. facebook, google, newsletter utm_medium Defines the marketing channel — e.g. social, email, cpc, display | utmFew readers