Articles on: Integration, Form, SoMe-Tracking & URL's

SoMe-tracking and Setup Possibilities

SoMe Tracking – Setup and Configuration Options

Tracking allows you to configure and monitor campaign performance across different analytics tools and marketing channels. You can find the tracking setup inside your campaign flow.

1. Navigate to tracking settings

In step 3 of the campaign overview, go to Options, then select Connect. Inside Connect, you will find the Tracking section.

2. Tracking providers

Under Tracking Providers, you can add your provider IDs to connect your campaign to external analytics tools. Supported providers include:

Google Analytics
Facebook
Snapchat
TikTok
Google Tag Manager

This allows you to track campaign performance and user behavior directly in your analytics platforms.

3. Channels

In the Channels section, you can define where your campaign links will be used. You can select channels such as:

Facebook
Instagram
TikTok
YouTube
Newsletter
Website

You simply choose the relevant channel from the dropdown and copy the generated URL for use in your campaigns.

4. Events tracking

The Events section lets you configure specific actions that are sent to your tracking providers. This is used to measure conversions and user interactions. To create an event:

Click Create new event
Select a provider (e.g. Google Analytics, Facebook, Snapchat, TikTok, Google Tag Manager)
Choose the event type:

Page load
Registration
Finish
Win
Lose
First interaction

Select the action type:

Custom
Complete registration
Page view

After configuration, add the event to your campaign flow.

Important note: Always test your tracking setup before launching the campaign to ensure that events and data are being correctly sent to your analytics tools.

💬 Need Help?

If you experience any issues or need assistance with form setup, integrations, or configuration, don’t hesitate to reach out to a Customer Success representative at Scratcher 🚀

Updated on: 11/06/2026

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