What a ‘Swipe It’ campaign can be used for

Users swipe left or right to indicate preferences, make choices, or navigate content. Swiping can reveal prizes, trigger outcomes, or guide users to the next step.

To set up a Swipe It campaign, open the campaign and select the game. From there, you can add your design and configure the settings.

We recommend starting with an existing design kit, then adding your prizes and customizing the game’s visual layout.

Next, navigate to the game within the campaign flow, and click on the specific section to enter the game itself. From here, you can edit either the questions or the results.

You can upload images to define how users should categorize items (such as furniture, food, wine, products, etc.), depending on the focus of your campaign. To do this, click on the page to upload a logo, background image, or icon.

You can adjust the size and other settings, but don’t forget to activate the 'Advanced' field to unlock additional options.

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Then, you can enter the specific questions and upload text, images, or other media as needed.

Finally, go to the result page where you can upload all the relevant information and make any final adjustments under 'Result Settings.'

Next, you can complete the rest of the campaign flow and add the necessary prizes.

The rest follows the standard campaign setup, where you design the full flow—including the overall campaign structure, prize pages, and emails if needed.

Updated on: 08/01/2026