How to set up button actions and click tracking

Step 1: Choose the Button Action

When setting up your button, you have several options for what happens when a user clicks it. These actions include:

• None: No action is triggered.
• Link: Direct users to a website or landing page outside your campaign.
• Submit: Submits the current form or input.
• Go to Page: Direct users to a specific place or step within your campaign flow.
• Previous page: Takes users back to the previous step or page.
• Next page: Moves users forward to the next step or page.
• Reload: Refreshes the current page.
• Share: Allows users to share content or the campaign.
• Download file: Lets users download a file.

Examples:

• Use Submit to collect form responses.
• Use Go to Page, Previous page, or Next page to guide users through your campaign journey.
• Use Link for sending users to external resources.
• Use Download file to provide assets like PDFs or coupons.

Choose the action that best fits the experience you want to create in your campaign.

Step 2: Add Action Name(Optional)

For better insights, you can add click tracking to your button:

• Create a Tracking Name:

Assign a unique name to this action, so you can easily identify and measure button clicks in your reports.

• Track User Engagement:

See how many users click your buttons and optimize your campaign based on real user behavior.

Why Use Click Tracking?

• Understand which buttons drive the most engagement
• Measure the effectiveness of different calls to action
• Improve your campaign’s performance with data-driven decisions

Example

Let’s say you have a button that says “See More Offers.”

• You can set it to go to the next offer in your campaign, or
• Link it to your website’s offers page
• Add click tracking with the name “Offers Button Click” to monitor engagement

Updated on: 19/08/2025