Welcome to the AI Beta at Scratcher 🚀

You've been selected to get early access to the next generation of AI-powered features in our platform. This Beta marks the beginning of our AI journey. Throughout the testing period, we'll continuously improve existing features based on your feedback while introducing even more AI-powered capabilities along the way. Your input will play an important role in shaping the future of AI in our platform.

What's included in the AI Beta?

AI Design

• AI Design Kit Brand
• AI Design Kit Theme

AI Translation

• AI Campaign Translation
• AI Element Translation
• AI Element Text Generation

AI Images

• AI Image Editing
• AI Image Generation
• AI Background Removal

AI Quiz

• AI Quiz Question Generation
• AI Quiz Result Generation

Your free tokens

As part of the Beta, you'll receive 500 free tokens to use across all AI features during the testing period. Experiment with the tools, explore what's possible, and help us build an even better AI experience—at no cost.

AI Design

Once you've created a campaign, you can use AI to generate either a Theme or a Brand Kit for your account. To get started, open the Design Kit section within your campaign. Here, you'll find two AI-powered options:

Generate Theme

The Generate Theme feature creates a complete visual theme for your campaign based on your prompt. The AI will suggest elements such as colors, backgrounds, typography, and other design settings to match the style you're aiming for.

For the best results, provide as much detail as possible. The more context you give about your brand, style preferences, colors, and desired look and feel, the more accurate and tailored the generated theme will be.

Example: The more information you provide, the better the final result will be.

Generate Brand Kit

The Generate Brand Kit feature automatically creates a brand kit based on your company's website. Simply enter your domain, and the AI will analyze your site to identify key brand elements such as your logo, color palette, fonts, button styles, and overall visual identity.

This gives you a solid starting point, saving you time by automatically populating your brand assets instead of requiring you to upload and configure everything manually.

AI Translation

With AI Element Translation, you can instantly translate the content of individual elements within your campaign. Simply select the element you want to translate, choose your target language, and let the AI generate a high-quality translation in seconds.

This makes it easy to localize specific parts of your campaign without having to translate the entire campaign manually, helping you create multilingual experiences faster and more efficiently.

AI Element Text Generation

The AI Element feature helps you create content for individual elements within your campaign. Simply select an element, describe what you want the text to communicate, and the AI will generate copy that fits the context of that specific area on the page.

Whether you need a headline, an introduction, a call-to-action, or a product description, the AI can generate relevant and engaging content based on your prompt.

Example prompt:

"Write a short introduction announcing that participants have the chance to win a 100 DKK voucher. Keep the tone friendly, exciting, and encouraging."

The more context and detail you provide in your prompt, the better the generated text will match your intended message and tone.

AI Campaign Translation

With AI Campaign Translation, you can translate your entire campaign into another language in just a few clicks. The AI translates all text across your campaign, helping you create localized experiences much faster than translating each element manually.

To use this feature, navigate to Campaign Settings → Localization, and select Translate Campaign.

Before starting the translation, you can define the desired tone of voice. This helps the AI adapt the wording to match your brand and audience, rather than producing a direct, word-for-word translation.
Example prompt:

Translate this campaign into English while keeping the tone friendly, engaging, and conversational. Adapt the wording so it feels natural to native English speakers rather than providing a literal translation. Keep the text concise, easy to understand, and suitable for a promotional marketing campaign.

Tip: While the AI produces high-quality translations, we recommend reviewing each page after the translation is complete to ensure the wording, formatting, and tone match your expectations.

AI Images

AI Image Generation

With AI Image Generation, you can create custom images directly within your campaign without leaving the platform. Simply describe the image you want, choose the image style and aspect ratio, and let the AI generate a unique visual tailored to your campaign.

Example prompt:

Create a vibrant Halloween scene featuring a carved pumpkin with a glowing face, surrounded by autumn leaves, candles, and small ghosts. The background should include a spooky forest at dusk with purple and orange lighting. The illustration should have a modern, playful style suitable for a seasonal marketing campaign, with enough empty space at the top for a headline.

Transparent Background

We've also made it possible to enable Transparent Background when generating images. This is especially useful for creating standalone assets such as icons, illustrations, logos, stickers, or decorative elements that can be placed seamlessly on top of any background in your campaign.

AI Image Editing

Generate Image

To generate an image, click Generate Image and describe exactly what you want the AI to create. The more detailed your prompt is, the better the final result will be.
Think about including details such as:

• Subject – What should the image contain?
• Style – Realistic, illustration, 3D, watercolor, cartoon, etc.
• Colors – Specify the primary color palette.
• Lighting & Mood – Bright, cozy, dramatic, festive, dark, etc.
• Composition – Mention if you need space for text or other design elements.

Example prompt (based on the image above):

Create a realistic Christmas scene featuring a beautifully decorated Christmas tree covered in warm white lights and ornaments. The tree should stand in a snowy forest at night with a clear, star-filled sky. Use cool blue tones for the background and warm golden lighting on the tree to create a cozy, festive atmosphere. The image should be square and leave some empty space around the tree so it can be used as a hero image in a Christmas marketing campaign.

Once you're happy with your prompt, click Generate Image. If the result isn't exactly what you had in mind, simply refine your prompt by adding more detail or adjusting the style, colors, or composition, and generate a new version. AI image generation is an iterative process—the more specific your prompt, the more closely the generated image will match your vision.

Edit Image

With AI Image Editing, you can modify an existing image using simple text prompts. Upload or select an image, describe the changes you'd like to make, and the AI will update the image while preserving the parts you want to keep.

This is perfect for making quick adjustments without the need for external image editing software. Example prompt (based on the image above):

Cover the Christmas tree with more snow, add gently falling snowflakes, and make the night sky brighter with visible stars. Keep the tree and overall composition the same.

Or, for a simpler example:

Make the sky a brighter blue and add more snow on the ground.

AI Background Removal

Whenever you upload an image to the platform, you can quickly remove its background using AI. Simply click the green magic wand icon in the top-right corner of the image uploader and select Remove Background AI.

The AI will automatically detect the main subject and remove the surrounding background, leaving you with a clean, transparent image that's ready to use in your campaign.

This feature is perfect for creating product images, logos, icons, or other design elements that need to blend seamlessly into different backgrounds—without requiring any manual editing.

AI Quiz

AI Quiz Question Generation

With AI Quiz Question Generation, you can instantly create quiz questions based on any topic. Whether you're building an educational quiz, a product knowledge test, or a fun seasonal campaign, the AI helps you generate relevant and engaging questions in seconds.

To get started, navigate to Manage Quiz and select Generate Questions. Simply describe the topic or theme of your quiz, and the AI will generate a set of questions tailored to your request.
Example prompt:

Generate 10 multiple-choice questions about Halloween, suitable for children aged 10–14. Keep the questions fun, easy to understand, and include four answer options for each question.

The more context you provide about your topic, audience, and desired difficulty level, the better the generated questions will match your campaign.

The Generate Questions feature helps you create quiz questions in just a few clicks. Simply describe your quiz topic, choose the number of questions and answer options, and let the AI generate engaging questions tailored to your audience.

You can also choose to generate question descriptions, explanations after each answer, or overwrite your existing questions if you're starting fresh.

Example prompt:

Generate 5 multiple-choice questions about Christmas traditions for families. Keep the questions fun and easy to understand, with 3 answer options and a short explanation for each correct answer.

You can then customize how the AI generates your quiz by selecting the number of questions and the number of answer options for each question.
You can also choose whether to:

• Overwrite existing questions or keep the ones you've already created.
• Generate question descriptions to provide additional context or instructions for each question.
• Generate "After Answer" descriptions, which display a short explanation or piece of feedback after a participant selects an answer. This is useful for educational quizzes, where you want to explain why an answer is correct or provide extra information about the topic.

AI Quiz Result Generation

With AI Quiz Result Generation, you can automatically generate personalized result texts for your quiz outcomes. Instead of writing each result manually, simply describe the purpose of your quiz and the type of feedback you'd like to provide, and the AI will create engaging result descriptions for each outcome.

To get started, navigate to Manage Quiz and select Generate Results. Enter a prompt describing your quiz, and the AI will generate result texts that match your theme and audience - just enter the amount of pages you'll need.

The more information you provide about your quiz theme, audience, tone of voice, and desired number of results, the more relevant and personalized the generated results will be.

Updated on: 13/07/2026