Which game type should I choose: knowledge, luck, skill, or special formats?
🧠1. Knowledge-Based Test and educate.
These challenge players to use their knowledge and memory to win. Ideal for educational campaigns, brand awareness, product training or recommendation.
Examples:
- Quiz – Ask multiple-choice questions and reward correct answers.
- Puzzle – Have players solve word or visual puzzles to move forward.
- Personality Test
- Product Recommendation
Best for:
- Product education
- Employee training
- Campaigns focused on learning or awareness
Why use it?
You guide participants through content while rewarding them for understanding your message. It’s both fun and informative.
🍀 2. Luck-Based
Spin, scratch, and win!
These formats are based on chance, making them exciting and simple to play. Great for short-term promotions, viral campaigns, or when you want to create a buzz.
Examples:
- ​
- Mystery Box
- Scratchcard
- Slot Machine
Best for:
- Lead generation
- Loyalty campaigns
- Product launches
Why use it?
They’re easy to join, fast to play, and perfect for drawing in high participation—even with low effort from users.
🎯 3. Skill-Based Games
Engage through challenges.
Here, participants need to concentrate, react, and think quickly. These formats offer deeper interaction and replay value.
Examples:
- Memory Game – Flip and match pairs.
- Puzzle
- Drop
- Hit The Target
Best for:
- Brand engagement
- Competition-driven campaigns
- Games with a leaderboard or repeat play
Why use it?
Skill-based formatsreward persistence and talent, increasing time spent with your brand and boosting repeat visits.
🌟 4. Special Formats
Unique, customizable experiences.
These are tailored formats that allow for high levels of customization, special flows, or hybrid mechanics. They’re great for complex campaigns that go beyond a single interaction.
Examples:
- Christmas Calendar 24 days
- Advent Calendar 4 doors – Multiple entries across several days.
- Interactive Graphic
Best for:
- Long-running campaigns
- High-touch activations
- Multichannel or hybrid experiences
Why use it?
Special formats allow for creativity without limits—ideal when your campaign needs to stand out or span multiple touchpoints.
🧩 Choosing the Right Game Type
Goal | Recommended Game Type |
|---|---|
Educate your audience | Knowledge-Based |
Maximize participation | Luck-Based |
Increase engagement time | Skill-Based |
Customize the user journey | Special Formats |
Each format offers a unique way to reach and engage your audience. The right choice depends on your campaign goals, audience behavior, and how interactive you want the experience to be.
​Related Articles:
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Interactive Formats: https://scratcher.io/game-formats/
Platform Features: https://scratcher.io/gamification-marketing-platform-features/
Pop-ups that do more than just pop: https://scratcher.io/convert-with-ease-pop-ups-that-do-more-than-just-pop/
Campaign Editor: https://scratcher.io/feature-campaign-editor/
Business Stories to get inspired: https://scratcher.io/cases-success-stories/
Updated on: 17/09/2025
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