How Do I Design Emails (Prizes + Event Emails)

How to set up emails in Scratcher Connect

In step 3 of the campaign overview, go to Connect, where you can configure both Prize emails and Event emails directly within your campaign flow.

1. Go to the campaign flow

Start by opening your campaign flow. From there, go to Options (step 3 in the overview). Next:

Go to Connect
Then select Emails

2. Choose your email type

Inside the email section, you will see different options:

Prize emails

Prize emails are connected to rewards in your campaign. You can select a prize from a dropdown list (based on prizes you’ve already created in the game). To create one:

Select a prize email
Click Add email

You will then be able to choose from predefined templates:

Discount code
Barcode
Manual draw
Wallet
Prize redemption

Most commonly used templates are:

Manual draw
Discount code
Prize redemption

You can choose whichever fits your campaign setup.

3. Customize your email

All emails can be fully customized. You can:

Edit text and fonts
Remove or move elements
Adjust layout and content freely

It works like a standard campaign editor, meaning you have full flexibility.

⚠️ Important: Always make sure to clearly explain how the user receives their prize (e.g., discount code, manual draw, etc.). For discount codes, the code will automatically be pulled from your prize setup configuration. If you are unsure, you can always contact your Scratcher representative.

4. Save as template (optional)

If you want to reuse an email design:

Go to the email name area
Click the three dots
Select Save as template
Give it a name

It will then be available for future campaigns. You can also use the design kit or existing templates for faster setup.

5. Edit email settings

When editing the email, you will see additional settings:

Email name: Usually predefined based on the prize (cannot be changed, it is only shown internally)
Subject line: Required and visible to the recipient
Pre-header: Optional preview text shown in inbox

${color}[#db0a0a](⚠️ The email will NOT be active until:

A subject is added

The email is switched to active mode)

6. Sending logic (Prize emails)

Prize emails are automatically sent depending on campaign logic, for example:

When a user wins a prize
Based on the campaign setup rules

7. Event emails

Event emails are used for broader communication flows. You can choose templates such as:

Welcome email
Reminder
Double opt-in
Double opt-in confirmation
No prize emails
Special offers
Campaign emails
Blank email

Commonly used:

Double opt-in
Reminder
Special offers

8. Event email setup

When creating an event email, you must define:

Sending type:

Date-based: Sent on a specific date
Event-based: Sent based on user actions
Recurring: Sent repeatedly (daily/weekly at a set time)

Event triggers (examples):

When a new lead is created
When a lead participates in a campaign
When a lead participates for the first time
When a lead wins a prize
When a lead does not win a prize
When double opt-in is required
When subscription is confirmed
When 2FA is required (if applicable)

9. Final setup

Once everything is configured:

Make sure the email is activated
Double-check subject line and trigger conditions
Confirm template and content setup

💬 Need Help?

If you experience any issues or need assistance with setup, prize configuration, testing, or campaign optimization, don’t hesitate to reach out to a Customer Success representative at Scratcher 🚀

Updated on: 05/06/2026

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