Pop-Up Setup (With or Without a Game)

Pop-up Campaign – Setup Guide

Pop-up campaigns allow you to display interactive content directly on your website. They can be used with or without a game and are highly flexible in terms of placement, targeting, and triggers.

Creating a Pop-up Campaign

To get started:

Go to Create Page
Select the Pop-up option
Choose a game template (recommended)

💡 If you don’t want to use a game, you can simply select a template and remove the game element afterward.

Domain Setup

When creating the pop-up, you will be asked to choose a domain:

Enter the URL where the pop-up should appear
You can use a temporary domain (e.g. test.com) and update it later

Click Save to proceed.

Editing the Pop-up

Once inside the editor, you will see your pop-up and can begin customising it.

You will work through the same three main steps:

1. Layout

Here you define how the pop-up appears:

Position: top, center, side, or full-screen
Alignment and placement
Overall structure

You can also:

Add multiple domains via Add-ons
Control where the pop-up should be active

2. Designkit & Campaign Flow

In the Design Kit, you can:

Customise visuals and branding
Add or remove a teaser (small preview before opening)
Design the full flow:
- Entry page
- Form
- Result pages

💡 You can also choose to use only a teaser and remove the rest of the flow if needed.

3. Configure

Display Settings

Define where the pop-up should appear:

All pages
Specific pages (recommended)

You can use:

Contains (recommended for flexibility)
Exact match or other URL rules

You can also:

Exclude specific pages where the pop-up should not be shown

Triggers

Control when the pop-up appears:

After a time delay
On exit intent
When the user scrolls

Additional options via Add-ons:

Click trigger
Whitelist / blacklist rules

Targeting

Control visibility and frequency:

Limit how many times a user sees the pop-up
Set delays between displays
Define device targeting:
- Desktop
- Tablet
- Mobile

Script Implementation (Important)

The pop-up uses a script to appear on your website.

Click the Publish button
Copy the script provided

Key point:

You only need to implement the script once on your website.

After that:

All pop-up campaigns will run based on their settings
Visibility is controlled by campaign timing (start/end date) and configuration

Updated on: 24/04/2026

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