Guess the Word/Lucky Number Campaign Setup

What a Guess the Word Campaign Can Be Used For

A Guess the Word campaign challenges users to guess a specific word or phrase based on a hint, image, or context. Users enter their guess and instantly find out if it is correct. The experience is quick, engaging, and encourages repeat participation. It is ideal for: Brand engagement campaigns, Product or concept awareness, Interactive promotions, and Viral and shareable experiences.

Setting Up the Campaign

To set up a Guess the Word campaign:

• Go to Elements
• Select Guess the Word
• Drag the game into your campaign flow

From there:

• Choose a template
• Add your design kit
• Configure the game settings

Campaign Flow Setup

After adding the game, open the game section in your campaign flow.
Here, you define:

• The word, number, or code users must enter
• Input behavior and validation
• The overall user experience

Content & Code Setup (Guess the Word / Login Number)

In Scratcher, Guess the Word is also referred to as Login Number, as both use the same setup and functionality.You can configure the input to accept:

• Letters (words)
• Numbers (codes)
• Or a combination of both

Adding Words or Codes

To set up what users need to enter:

• Go to Content → Codes → Manage

Here, you can:

• Upload a file with multiple unique codes
• Or manually create a word or code

Input Field & Messaging

You can customize the text shown below the input field to guide users. This can be used for:

• Instructions
• Hints
• Campaign messaging

Settings

In the Settings section, you define how the input behaves:

• Set a maximum number of characters (up to 20)
• Choose Type of Characters:
• • Letters
  • Numbers
  • Both
• Define Characters per row (maximum 10 per row)

Character Display (Hints)

You can choose to reveal one or more characters to the user. This helps:

• Guide users toward the correct answer
• Improve completion rates
• Create a more engaging experience

Matching Codes and Settings

It is important that your codes match your settings. For example:

• If you allow 8 characters → your codes must also be 8 characters
• If you select numbers only → your codes must be numeric

Codes are managed under:

• Content → Codes → Manage

Validation & Error Messaging

You can define messaging for incorrect entries, such as:

• Wrong word or code entered
• Invalid input
• Access not granted

This ensures users understand what went wrong and how to proceed.

Prizes (Optional Setup)

You can connect prizes to the Guess the Word campaign in different ways:

Draw (Recommended)

• Users who enter the correct word/code are entered into a draw
• Winners are selected after the campaign ends

Direct Win (Advanced Setup)

You can reward users instantly if they guess correctly.
However, be aware:

• If many users guess correctly, you must ensure you have enough prizes
• You will need both:
• • A win (prize) page
  • A no prize page

This setup requires careful planning.

Campaign Use Cases & Flow

This type of campaign is often used as part of a larger flow:

• As a gate before entering another experience
• As a code validation step
• As a guessing mechanic tied to rewards or draws

Example:

• User enters a correct code → gains access to next step
• User guesses correctly → enters a draw or unlocks a reward

💬 Need Help?

If you experience any issues or need assistance with setup, prize configuration, or optimization, don’t hesitate to reach out to a Customer Success representative at Scratcher 🚀

Updated on: 05/06/2026