Memory Game – Campaign Setup Guide

What a Memory Game Campaign Can Be Used For

A Memory Game campaign is an interactive card-flip game where users match pairs by remembering card positions. It is designed to increase focus, engagement, and interaction through a fun and simple memory challenge.It is ideal for:

• Gamified marketing campaigns
• Engagement and awareness activations
• Product discovery experiences
• Educational or informational content delivery
• Lead generation and conversion-focused campaigns

Setting Up the Game

To set up a Memory Game campaign:

• Open your campaign
• Select the Memory Game format

From here, you can configure:

• Design
• Game settings
• Full campaign flow

Content Setup

Under Content, you must select the image that will appear on the cards before they are flipped.
This image defines:

• The hidden face of each card
• The visual identity of the matching game

Matching Pairs Setup

You can configure:

• Number of pairs in the game
• Visual styling of each pair

This determines the difficulty and length of the game experience.

Time & Attempts Settings

You can define gameplay constraints by setting:

• Time limit for completing the game
• Maximum number of attempts allowed

This allows you to control difficulty and user performance expectations.

Game Styling

You can customise:

• Game width
• Number of columns

This helps adjust the layout and overall user experience.

Effects & Audio

You can enhance the experience using effects such as:

• Animations and transitions
• Delay and repetition settings
• Entry and exit effects

Additionally, you can upload audio files to enhance engagement.
Supported formats include:

• MP3
• WAV
• M4A
• WMA
• OGG
• OGA

Audio can be played:

• At the start of the game
• At the end of the game

Prizes (Optional Setup)

You can connect prizes to the campaign in different ways:

Draw (Recommended)

• Winners are selected after the campaign ends

Direct Win (Advanced Setup)

You can reward users instantly if they guess correctly.
However, be aware:

• If many users guess correctly, you must ensure you have enough prizes
• You will need both:
• • A win (prize) page
  • A no prize page

💬 Need Help?

If you experience any issues or need assistance with setup, don’t hesitate to reach out to a Customer Success representative at Scratcher 🚀

Updated on: 05/06/2026