Reel Campaign Setup

What a Reel Campaign Can Be Used For

A Reel Campaign lets users watch a series of items or icons scroll vertically, similar to a slot machine. When the animation stops, one item is selected as the final result. The experience is: Fast, Visually engaging, and Highly interactive. It is ideal for: Reward-based campaigns, Product or prize reveals, Engagement activations, and Attention-grabbing promotional games.

Setting Up the Campaign

Start by opening your campaign and selecting the Reel game. Then:

• Add your designkit
• Configure game settings
• Customize the visual style

Prizes

To set up prizes:

• Select each prize from the dropdown menu
• Upload and assign images individually
• Ensure both winning and non-winning outcomes are added

⚠️ Important - you must always include:

• Prize items
• No prize items

The campaign will not function correctly without both.

After setting up prizes:

• Go to Game Settings
• Customize prize icons to match your design style
• Ensure clear visual distinction between win and no-win outcomes

Visual Customization

You can also:

• Add a background image
• Place images or objects on top of the background
• Customize the visual hierarchy of the reel experience

Game & Style Settings

Under Settings, you can define:

• Reel size
• Number of reels (1 or 3 reels)

Under Style, you can adjust:

• Slot size
• Gap between reels
• Additional design settings to match your campaign identity

Standard Campaign Setup

Follow the standard campaign setup steps to ensure everything works correctly:

Test the full flow

After setup, always run a full test to confirm:

• Reel animation works correctly
• Outcome selection is functioning
• Prizes are displayed properly

Check prize setup

Ensure each prize is correctly configured:

• Winner probability is set
• All prize information is added
• Prize pages match campaign design
• Visual feedback is clear for users

Winner emails (if included)

If your package includes emails:

• Ensure winner emails are designed
• Confirm activation and correct triggering

Important

If you make changes to prize settings:

• Double-check that prizes are still connected in the dropdown
• Ensure updates are reflected in prize pages and emails
• Run a full live test after changes

💬 Need Help?

If you run into any issues or need help with setup, prize configuration, testing, or optimization, don’t hesitate to reach out to a Customer Success representative at Scratcher 🚀

Updated on: 05/06/2026