Scratch Card / Scratch Item Setup

What a Scratch Card / Scratch Item Campaign Can Be Used For

Scratch Card and Scratch Item campaigns let users interact with a digital scratch experience by scratching a surface to reveal a prize, product, or message underneath.The difference between the two formats is:

• Scratch Card: Uses a full background image that is scratched
• Scratch Item: Uses individual elements (e.g. products or icons), making setup more flexible and structured

It is ideal for: Prize campaigns, Product reveals, Engagement activations, and Promotional games.

Setting Up the Campaign

Start by opening your campaign and selecting either:

• Scratch Card
• Scratch Item

Then:

• Add your design
• Configure the game settings
• Customize layout and content

Settings

In the Settings section, you can define how the scratch experience behaves:

• Set the number of cards/items users must scratch
• Choose up to 9 items total
• Define how many items appear per row
• Set the percentage of the surface that must be scratched to reveal content underneath

Prizes

You can define what users reveal when scratching:

• Add prize icons and prize information
• Configure what appears when a prize is revealed
• Save your setup

Any remaining items will automatically appear as No prize. You can also adjust:

• Quantity of winning vs non-winning items
• Distribution of prizes under the scratch layer

Scratch Coin / Scratch Tool

You can customize the scratching tool:

• Replace with your logo
• Use a product image
• Use any branded visual element

You can also:

• Add shadow effects for better depth and realism

Individual Card / Item Customization

Each scratch card or item can be customized individually:

• Adjust size
• Adjust positioning
• Control layout per item

Icon Beneath the Card / Item

You can replace the hidden content under each scratch surface with:

• Products
• Images
• Icons
• Campaign-specific visuals

Positioning & Preview

You can:

• Adjust size and placement of the hidden icon
• Use the Show toggle to preview positioning in real time

Example Setup

A typical Scratch Item setup could look like:

• Product image hidden underneath each item
• Scratch layer covering each product
• Mixed distribution of prizes and non-prizes
• Branded scratch tool used for interaction

💬 Need Help?

If you experience any issues or need assistance with setup, prize configuration, testing, or optimization, don’t hesitate to reach out to a Customer Success representative at Scratcher 🚀

Updated on: 05/06/2026