Simple Step-by-Step Guide to Launch Your First Campaign

Step 1: Choose a template

Browse the template library and select a format that fits your goal, such as Spin the Wheel, Scratch Card, Product Recommendation, Christmas Calendar, or Quiz.

Step 2: Set up your campaign

Add your brand assets using your design kit, insert your content, and define what users can win—such as discounts, prizes, or informational rewards.

Step 3: Add a registration form (for lead generation)

Collect valuable user data by adding a form with fields such as email, name, or preferences.

Step 4: Set up integrations

Connect your campaign to external tools to collect insights and combine data sources. This allows you to track new and returning users and optimize campaign performance accordingly.

Step 5: Review and test

Preview your campaign and test the full user journey before going live to ensure everything works as intended.

Step 6: Publish your campaign

Publish your campaign by embedding it on your website or sharing it via a direct link on social media.

Step 7: Track performance

Monitor results and continuously optimize your campaign using the insights gathered.

💬 Need help?

If you run into any issues with setup, forms, or integrations, feel free to reach out to a Customer Success representative at Scratcher 🚀

Updated on: 30/04/2026